Google Blogoscoped

Friday, September 14, 2007

Webmaster Tools Shows Subscriber Stats
By Tony Ruscoe

Google Webmaster Tools (previously known as Google Sitemaps) appears to have got its own logo again and also an updated interface design. The new “breadcrumb” bar now looks like the contextual navigation link bar at the top of Google’s results page:

As shown in that screenshot, there’s a new feature too. Webmaster Tools now displays how many “Google Subscribers” your feeds have. From the Subscriber Stats page, which can be found under Statistics in the menu:

If your site publishes feeds of its content, this page will display the number of users who have subscribed to these feeds using Google products such as iGoogle, Google Reader, or Orkut. Because readers can use other sites and aggregators to subscribe to your content, your total number of subscribers from all sources may be higher. Also, these stats list only those feeds with actual subscribers. If your site publishes a feed that does not currently have any Google subscribers, it will not be listed.

Google added this data to the Feedfetcher user-agent string back in February, but this is a nice addition for anyone who doesn’t have access to their website logs.


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