Google Blogoscoped

Wednesday, January 9, 2008

How to Get From Here to There
By Tony Ruscoe

Ever wondered how to get from here to there?

Google Maps has the answer...

[Thanks Dustin Harris and Travis Harris!]

Changes to AdSense Referral Units
By Tony Ruscoe

The Inside AdSense blog is informing publishers who display referral units promoting AdSense on their websites about some changes that are coming soon:

- If you’re in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.

[...] we’ll soon no longer be offering the $5 bonus or $2000 bonus, and the payout for referring a user who generates $100 with AdSense in the first 180 days will return to $100.

- If you’re outside of North America, Latin America, and Japan, AdSense referrals will be retired.

For publishers not located in any of the three regions detailed above, we’ll soon be retiring referrals promoting AdSense. We’ve found that this referral product has not performed as well as we had hoped in these regions.

I don’t fully understand how a publisher’s location would make any difference to the potential success of a referral unit (I would’ve thought the location of your visitors would be more important) but if you’re a publisher outside North America, Latin America and Japan, you may want to update your referral units so that you don’t waste your website’s real estate.

Minor Google Reader Mobile Update
By Tony Ruscoe

In a minor update rolled out in the last 24 hours or so, Google Reader Mobile now displays the author name beneath the post title, as shown above.

Even though this is just a small change, it’s a much appreciated addition as far as I’m concerned. I use Google Reader Mobile every day and find it frustrating when I don’t know who posted to a multiple-author blog or made a comment on a Blogger blog where I’ve subscribed to the comments feed.

I just wish they’d allow me to change the sort order of my feed items. I prefer to sort them oldest first so that I can read them chronologically. Google Reader lets me do this but it’s not yet possible in the mobile version.


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