Google Blogoscoped

Thursday, January 31, 2008

Weird Excite AdWords

Yes, this ad I saw in Gmail made me click. It led to an Excite.com search result for the word “vogue” plus a word consisting of the letter “w” repeated 564 times. Exciting indeed – and we need to remember here that someone, somewhere, pays Google money for that click. (On the other hand, less whacky ads I rarely notice in Gmail!)

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