Also, a category list on top offers items like Entertainment/ Music or Society/ Education which you can pick from to restrict the charts to compare to sites within that category only.
All in all I think the data is interesting to take a look at once, but personally I find it hard to imagine how to utilize these numbers on a more regular basis. If you have a site you probably want to grow the traffic anyway and not spend too much time comparing to sites of a similar traffic size – rather, for inspiration you would be more interested in what sites in your niche with a much higher traffic might do differently. And comparing data like “average time on site” by just picking a broad category, such as “Games”, seems too unspecific to gain good understanding of differences to other sites which would really matter (is it a Flash-based games site? Is it a single game or a collection? Is it for kids? Games for adults? A poker site? A game download site? and so on. What good would it do for me to know that people spend longer on my web-based games site than say a site which merely offers a PC game for download?). What do you all think?
[Via the official Google Analytics blog.]
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