That an act with millions of fans could escape the popular attention is more evidence of the digital fissuring of our culture. As we ensconce ourselves ever further in our respective demographics, personal and professional, we continue to drift apart from the people right next to us, until even an iceberg holding 4 million tweens can float by unnoticed.
Not that we should’ve noticed. If you’re past a certain age, Fred’s appeal is essentially inscrutable. (...)
“They just think he’s the funniest thing ever,” said Valerie Moizel of the L.A.-based WOO ad agency, which found out about Fred after it conducted kid-centered focus groups for its ZipIt instant messaging product – which later showed up in Fred’s videos. “We watched them watch him – they fall on the floor hysterically laughing. They’re just mesmerized.”
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