Friendfeed’s aim in introducing the format is to decrease the load in polling so many feeds from all over the web all the time (a polling that’s typically done whether or not the feed changed since last time). After all, that’s one of Friendfeed’s problems, too. “FriendFeed’s user base has grown quite a bit since launch, and our servers now download millions of feeds from over 43 services every hour,” Paul Buchheit writes in a blog post announcing SUP. A SUP feed can thus serve as first stop for feed readers to see if a feed changed, and the SUP file will only include the changes since the last SUP in a specified frequency – like 3 minutes – was published. (I remember Google’s Blogger once had such a “what’s new” file in XML format, but I’m not sure they ever attempted to turn it into something like a standard.)
So, all of this means SUP is not a competition to RSS feeds, but rather it’s a level above “watching” over it to make site updates be known faster and easier to other sites, due to a lowered load for publisher and reader programs. For sites with only a single feed or two (like Blogoscoped.com for instance) there seems to be no immediate need to support SUP (I’m not sure if it would be a speed win with Friendfeed). “[T]he benefits are most significant when the SUP feed covers a large number of other feeds,” Paul says. On the other hand, from an aggregator’s point of view the SUP format also requires you to set up a system that doesn’t miss out on its polling in the defined frequency, or else your program may miss feed update information (a look at the SUP’s time stamp could help find out about this). Paul in an email says, “SUP consumers must be somewhat intelligent when consuming feeds in order to poll at the appropriate frequency, but our goal was to make things as simple as possible for SUP producers in the hopes that most sites will be able to quickly implement a SUP feed.”
At this time, not even Friendfeed itself has SUP reading support (they do have a SUP feed), but Paul says “it should be ready soon.” As SUP is so new it’s hard to tell who else will adopt the format. Paul states:
I’ve spoken with several sites, but we’re not yet ready to make any announcements.
We would like for everyone to support SUP, however Blogger already pings several blog ping services, so the benefit may not be as significant as it is with other non-blog services. One other issue with blog feeds is that many people send their feeds through Feedburner, which introduces additional delay (meaning that even after a new blog post is published, it may not appear in the RSS feed for some time).
A great example of a service that would really benefit from SUP is Google Reader. The Reader shared items feeds have “secret” urls that Google does not want to publish, so a traditional blog pinging service is not viable for them. Using SUP, they could easily notify feed consumers such as FriendFeed of which feeds have been updated without having to disclose any of the secrety urls.
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