Google released AdSense for Games aka Google In-Game Advertising. This is a way for AdSense ads in text, image or video format to be integrated into web-based Flash games. Currently participating game publishers include Konami, Playfish, Zynga, and Demand Media, Google says. Smaller web game creators need not apply, this is a short tail thing for the moment: applying is restricted to those receiving a minimum of “500,000 game plays” per day where the traffic source must be “80% US & UK Traffic”.
[Thanks DPic! Also see Google’s blog post on this. Image from a video by Google.]
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