Barry Schwartz over at Search Engine Roundtable a couple of days ago highlighted two interesting points from the SMX Advanced conference. Based on information Google’s Matt Cutts offered, Barry says (but please take this with a grain of salt until Google clarifies the issues officially):
I’ll be updating this post if there will be an official word from Matt/ Google, like an adjustment to some of the details of above. Also worth noting that even if point #1 is correct as it is, Google may update their algos in the future, so it might make more sense to simply output your site with mostly the user (and the general HTML specs) in mind.
[Thanks WebSonic!]
Update: Matt Cutts has now written a post on PageRank sculpting. He confirms that yes, you can’t increase the PR of remaining links if you make say half of them nofollow. He also mentions how it might not be a good idea to nofollow most outgoing links, because just as Google would punish links to a bad neighborhood, they may reward links to good sites.
>> More posts
Advertisement
This site unofficially covers Google™ and more with some rights reserved. Join our forum!