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Wednesday, October 21, 2009

Smarter Google Analytics to Track Significant Traffic Changes

I can’t see it in my Google Analytics yet, but Google announced a new Analytics feature that looks very useful. Google provides the screenshot above and says: “We’re launching the initial phase of an algorithmic driven Intelligence engine to Google Analytics. Analytics Intelligence will provide automatic alerts of significant changes in the data patterns of your site metrics and dimensions over daily, weekly and monthly periods. For instance, Intelligence could call out a 300% surge in visits from YouTube referrals last Tuesday or let you know bounce rates of visitors from Virginia dropped by 70% two weeks ago.”

Additionally, you can instruct Analytics to send you alert emails upon certain traffic changes. More updates to Analytics are listed at Google’s blog post.


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