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Thursday, October 22, 2009

Google Social Search, and Twitter Integration

Google pre-announced two projects. One is Social Search, which is supposed to launch as a Google Labs experiment in a few weeks. The search will run across content created by your Google Contacts network, apparently integrating it in normal Google search results. Informationweek writes that Google’s Marissa Mayer “demonstrated how a search for ’New Zealand’ produced a list of search results that included relevant content created by friends midway-down the search results page. Among the search results were links to a Gmail message that referenced New Zealand and a FriendFeed entry, each from a different friend.”

The other announcement is that Google partnered with Twitter to bring Twitter updates to searchers faster. Marissa Mayer writes “[W]e have reached an agreement with Twitter to include their updates in our search results ... we look forward to having a product that showcases how tweets can make search better in the coming months. That way, the next time you search for something that can be aided by a real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.”

[Thanks Mbegin, Tony,, BizAbh and DeSalvionjr! Bird in logo CC-licensed by Matt Hamm.]


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