Friday, January 22, 2010

Gmail With Behavioral Targeting

Google is now doing some behavioral targeting in Gmail ads. “For example, let’s say you’re looking at a message from a friend wishing you a happy birthday. If there aren’t any good ads for birthdays, you might see the Chicago flight ads related to your last email instead,” Google writes at their blog. [Thanks Juha-Matti Laurio!]

Gmail With Behavioral Tar ... by Philipp Lenssen | Comments (2+3)

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