Hitwise suggests that Google Search accounted for 7.03% of US Internet visits last week, compared to 7.07% for Facebook.
If Google’s non-search services (Gmail, YouTube, Maps etc) are also included, Google remains in the lead with 11.03% of US Visits. Yahoo also beats Facebook, with 10.98% of US visits.
The Hitwise article includes this striking chart comparing the growth of Google Search and Facebook over the past year. Google Search has grown its traffic share just a few percent, whereas Facebook’s is more than two and a half times what it was just a year ago.
Does this mean that social sites are going to overtake search sites on the internet? Not so fast ... we might be seeing a see-sawing back and forth. In 2007 it was MySpace that was ahead of Google.
Update: This video at newsy.com provides some commentary on to Facebook’s growth, and speculates whether/how Facebook can capitalize on the advertising market as a result. [Thanks Dalena!]
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