By late 2008, Google executives were preparing to launch ads targeted at users’ interests. But the specifics still remained controversial.
Tensions erupted during a meeting with about a dozen executives at Google’s Mountain View, Calif., headquarters about 18 months ago when Messrs. Page and Brin shouted at each other over how aggressively Google should move into targeting, according to a person who had knowledge of the meeting. “It was awkward,” this person said. “It was like watching your parents fight.”
Mr. Brin was more reluctant than Mr. Page, this person said. Eventually, he acquiesced and plans for Google to sell ads targeted to people’s interests went ahead.
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