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Image ads in Google Image Search  (View post)

Colin Colehour [PersonRank 10]

Saturday, October 4, 2008
13 years ago5,197 views

There was an article at TechCrunch that caught my eye today. It showed a screenshot of Google Image search with ads in the search results. The article didn't have that much info but I decided to play around with Google Image search to see if I could trigger any ads to appear.

Here's what I found out so far, you can trigger ads with generic search queries like 'shoes' or 'software'. Ads can sometimes be triggered with product names. I couldn't get a single company name to display an ad like 'Nissan' or 'Microsoft'. I haven't seen any Google Checkout icons next to any ads. Not sure if this is because its brand new or if they won't do that with this kind of ad placement. I know for sure RitzCamera is a Google Checkout partner and none of their ads had the icon. On to some screenshots:

Generic product search by a company: (Canon Camera)
http://farm4.static.flickr.com/3165/2911039804_a8ffd5af74_o.png

Exact product search: (Nikon D300)
http://farm4.static.flickr.com/3186/2911039674_013dde4cd6_o.png

Company ads spotted so far include:
Target.com – Google Query = 'shoes'
RitzCamera.com – Google Query = 'nikon d300'
Buy.com – Google Query = 'software'

Original TechCrunch article mentioned at the top of this post:
http://www.techcrunch.com/2008/10/03/google-image-search-ads-in-the-wild-looks-like-they-need-work/

Above 1 comments were made in the forum before this was blogged,

DaveB [PersonRank 3]

13 years ago #

I am getting a different ad location:

http://picasaweb.google.com/dberglind/Google#5253275565969920818

TOMHTML [PersonRank 10]

13 years ago #

there was also experiments last year:
http://googlified.com/images-search-experiments-with-adwords/

Randy [PersonRank 0]

13 years ago #

Wasn't there a story some years ago, where a Google engineer came up to Sergey/Larry and showed them that they could use ads in image search and make X revenue out of it, but it was squashed by Larry/Sergey because they wanted "clean" results for the user and not the money ??
(I don't have a link right now, perhaps you can find one)

Is Google now leaving their path and try to make more money ?

Colin Colehour [PersonRank 10]

13 years ago #

[put at-character here]Randy,

Marissa Mayer stated earlier this year, that they [Google] are missing out on probably 200 million in advertising revenue from not having ads in Image Search.

http://valleywag.com/383833/google-misses-200-million-a-year-on-image-search

Colin Colehour [PersonRank 10]

13 years ago #

SearchEngineLand has a post about this and they also have seen banner ads in the wild.

They've also received a response from Google:
<< As part of our ongoing commitment to innovation and to help users find new and better ways of getting the information they’re looking for, we are currently conducting a test to show ads on the results pages for Google Image Search. The experiment is restricted to U.S. advertisers who are using formats including text ads and static image ads. >>

http://searchengineland.com/banners-image-ads-on-google-images-14941.php

jim [PersonRank 0]

13 years ago #

http://maps.google.de/?&t=k&z=23&ll=-3.226195,35.041576
these are photos from planes, look at this one!

Colin Colehour [PersonRank 10]

13 years ago #

[put at-character here]jim, What makes you say that? ;)
http://farm4.static.flickr.com/3144/2913668806_f104f5ff57_o.png

Colin Colehour [PersonRank 10]

13 years ago #

Text Sponsored links are in Image Search now:
http://farm4.static.flickr.com/3135/2976212563_3b365bacee_o.png

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