Here’s what I found out so far, you can trigger ads with generic search queries like ’shoes’ or ’software’. Ads can sometimes be triggered with product names. I couldn’t get a single company name to display an ad like ’Nissan’ or ’Microsoft’. I haven’t seen any Google Checkout icons next to any ads. Not sure if this is because its brand new or if they won’t do that with this kind of ad placement. I know for sure RitzCamera is a Google Checkout partner and none of their ads had the icon.
If you can bring up more ads in image search, screenshots and URLs (and your location) are welcome!
[Thanks Colin, who saw this on TechCrunch!]
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