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Google becomes more local

SocialStream [PersonRank 7]

Tuesday, April 7, 2009
13 years ago3,272 views

Today Google announced on their blog that they are now serving up local results for terms that aren’t necessarily “local” in nature. The new feature has been rolled out to all users world-wide. You don’t even have to be logged in to a Google account to get local results now — which some people might find disturbing.

Previously, if you wanted local results, you had to search for something like “pizza in seattle”. Now, searching for something like “photographers” or “pizza” without any type of location modifier now shows you local results.

How does Google figure out where you are when you search for a term without a location? They look at your IP address and try to figure out your location from that. This isn’t always the most accurate way to determine the location of a user, so they have plans to use a different method of triangulation with GPS or browsers plugins.

What do you think of the new feature?



James Xuan [PersonRank 10]

13 years ago #

Hmm.... could be good, but what if I just want the wikipedia article on Pizza?

And do't they already do this kind of thing using Google Mobile?

David Hetfield [PersonRank 10]

13 years ago #

So you just type: Pizza wiki, James.


que [PersonRank 10]

13 years ago #

The top results for 'pizza' are:
1. Dominoes
2. Papa Johns
3. Pizza Hut
4. Local Results
5. Wikipedia

Seems like a logical ranking to me. I like the new local results and its simple to change your location and not have to regenerate the entire page, just the local results.

drtimofey [PersonRank 10]

13 years ago #

It's definitely going to take time to get used to it.

drtimofey [PersonRank 10]

13 years ago #

This topic is also talked about here

KMB [PersonRank 7]

13 years ago #

The result list should update/change when I move or zoom the map. So I only search results from the map I can see.

Now when I do a search I must click next in hope to find the right result, and then the map automatically zooms out and moves out of my focus.

George R [PersonRank 10]

13 years ago #

When you set the "num" parameter in your url it controls the number of results. Apparently it is passed to the embedded Google local map and also controls the number of results there. When the number is small the map tends to cover less territory. If you set "num=1" you can get an idea of what location Google is using.


The below are for locations near zip code 10101.





To omit the map try "near=0".
To position the map within the SERP:

Juha-Matti Laurio [PersonRank 10]

13 years ago #

Trying 'pizza' search here – results

A. Eurohostel – www.eurohostel. – 09 xxx xxxx – Arvostelut (138)
B. Pizza Service Kallio – – 09 xxx xxxx – Lisätietoja
C. Pizza Ässä – omakaupunki.hs.
D. Pizza Taxi Ruoholahti – www.pizzataxi.
E. Pizza Express Töölö –

[phone numbers removed and URL's modified]

'Arvostelut' is Reviews and 'Lisätietoja' More details in English

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