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Click Fraud

George R [PersonRank 10]

Wednesday, September 19, 2007
16 years ago6,551 views

CBC news has a story about click fraud.
Unfortunately they seem to suggest Google "loses" US$1 billion/year to click fraud. Google doesn't lose this money. Instances of ads with detected invalid clicks are similar to instances of ads they serve that have no clicks. Presumably Google makes money from undetected click fraud.

It says Google lost a law suit, paying $30 million (cash) and $60 million in ad credits.

It also outlines Google's fraud detection methods.

http://www.cbc.ca/news/story/2007/03/02/tech-googleclickfraud-20070302.html

Slashdot has comments on this.

http://slashdot.org/article.pl?sid=07/09/18/225250

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