Interesting overview of marketing techniques, magic tricks and more:
http://www.chemistryland.com/CHM107/Introduction/BehindScene/StepBehindScene.html
[Via http://Reddit.com] |
Nice page .. I disagree with the air part as they price according to 'weight' not 'volume'. Air doesn't weigh much so they have to have more ingredients.
Or did I get it wrong? |
Keith, weight and volume can theoretically be used interchangeably – the rate in the article is something like 350 liters of air to make 1 pound. The price is converted to the "price per pound", since that is more commonly seen when you're dealing with other products.
Personally, I would look at it the other way around – by including more air in a product, the vendor is reducing cost by a measurable amount. This amount wouldn't be as astronomical as is shown in the article – by reducing the amount of ice cream in a container by 50%, costs are reduced by a whole lot less than 50% (there are costs for the packaging, for marketing, for transport, vendor mark-up, and so on).
Overall, it makes sense that the author would use some of the "power of suggestion" techniques in the article about "power of suggestion"! |