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Mr. Armstrong: Google has plans for DoubleClick data

Juha-Matti Laurio [PersonRank 10]

Monday, December 10, 2007
13 years ago2,452 views

An interview of Google's president-advertising and commerce, North America was released at Advertising Age today.

""Today, display online looks a lot like traditional ads offline," said Mr. Armstrong, Google's president-advertising and commerce, North America. "When people do big launches, they do a couple types of creative and a few products. But by having Google and DoubleClick work together, we can help a company use all their products and all their creative"."

The article continues
"Eventually a dashboard may include offline media, but "the first step of the dashboard is search and display being able to be measured together", he said."

Link:
adage.com/digital/article?arti ...
via Finnish language marmai.fi/doc.te?f_id=1276976

Juha-Matti Laurio [PersonRank 10]

13 years ago #

New information via Wired News article entitled FTC Head Should Recuse Herself Over Google-DoubleClick Ties, Rights Groups Say

Link here
blog.wired.com/27bstroke6/2007 ...

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"Privacy groups oppose the merger saying that allowing text-ad giant to acquire DoubleClick's visual ad-serving technology, client base and consumer databases would give Google too much knowledge about what people do online."

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