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Google's Patent on Anchor Text effect on Rankings & Crawling Algos [PersonRank 10]

Thursday, December 13, 2007
13 years ago2,312 views ...

Be prepared for some heavy reading – only hardcore SEOs need apply

Invented by Huican Zhu, Jeffrey Dean, Sanjay Ghemawat, Bwolen Po-Jen Yang, and Anurag Acharya
Assigned to Google
US Patent 7,308,643
Granted December 11, 2007
Filed July 3, 2003


   Provided is a method and system for indexing documents in a collection of linked documents. A link log, including one or more pairings of source documents and target documents is accessed.

   A sorted anchor map, containing one or more target document to source document pairings, is generated. The pairings in the sorted anchor map are ordered based on target document identifiers. ...

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