Google Blogoscoped


How ISPs Collect User Data for Behavioral Ad Targeting [PersonRank 10]

Thursday, January 3, 2008
16 years ago2,575 views

ISPs buy hardware and software from a variety of vendors that helps them closely track customer activities. From there, the ISP buys up remnant (i.e. – bottom of the barrel) advertising from the large third-party ad networks like ValueClick, 24/7, Burst Media, etc. Using the inventory they’ve acquired, ISPs can then serve their own behaviorally targeted advertising to their customers.

Forum home


Blog  |  Forum     more >> Archive | Feed | Google's blogs | About


This site unofficially covers Google™ and more with some rights reserved. Join our forum!