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IncrediMail - one big egg in the basket, gone

Hanan Cohen [PersonRank 7]

Sunday, January 13, 2008
16 years ago3,651 views

IncrediMail Ltd said it received a notice from Google Inc stating that the Web search company decided to stop an advertising service partnership between the firms, sending its shares down more than 45 percent to a new year-low.

http://finance.google.com/finance?q=NASDAQ%3AMAIL

Ianf [PersonRank 10]

16 years ago #

If you're in the *know*, or have an opinion on the matter, tell us (more). What is (was?) IncrediMail's bailwick, anyway... the name rings a bell, but cannot place it.

Hanan Cohen [PersonRank 7]

16 years ago #

IncrediMail is an (annoying) email addon.

"Send beautiful email backgrounds, Add 1000's of fun emoticons to your emails , Enjoy animated email notifiers..."

You get the idea, don't you?

It's an Israeli company so this piece of news is kinda "local" for me.

It's not clear what really happened. Both companies speak "companese" on the matter.

The really important point is that the business model of this company was mostly Google AdSenese and when this is gone, so is the company (almost).

Answers.com (which is also an Israeli company) also have the same business model.

Ionut Alex. Chitu [PersonRank 10]

16 years ago #

IncrediMail is a mail client, not an add-on. Apparently, IncrediMail used AdSense for Search for its portal and Google decided that IncrediMail didn't repect the TOS. I don't know if they had an advertising partnership, maybe they were a simple AdSense client.

Their start page is:
http://mystart.incredimail.com/english/
(there's an option to set it as your homepage in IE)

Ionut Alex. Chitu [PersonRank 10]

16 years ago #

OK, here's a likely reason. IncrediMail's page linked to some search results pages and that's forbidden in AdSense's terms. Here's a copy of the page from 2007 (the Most Popular Searches section):
http://web.archive.org/web/20070713223603rn_1/mystart.incredimail.com/english/

PierreS [PersonRank 10]

16 years ago #

I guess they can partner with some other keyword based ad company

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