<< Last week's developments in the enterprise search market are sure to bring confusion and uncertainty to many customers. Customers of existing enterprise search solutions will start wondering about the future of the investment they made in the past. Is their product still going to be developed and improved? What about support for a diverse enterprise IT landscape? How long before they're asked to do a painful -and costly- migration? (...)

For those confused and concerned customers, Google has some exciting news. Today we're introducing the "Make a fast switch to Google" program. >>

http://googleenterprise.blogspot.com/2008/01/make-fast-switch-to-google.html
Related: http://www.businessweek.com/technology/content/jan2008/tc2008018_832182.htm?chan=rss_topDiscussed_ssi_5

Quote Google's "Make a fast switch to Google" advertisement campaign:

<<We provide the best enterprise search relevancy. Period. (...)

The world loves the Google user experience – every competitor mimics us>>
http://www.google.com/enterprise/switch/index.html

Quote Google's core values:

<<Think and act like an underdog

Be humble with success; don't be arrogant>>
http: //blogoscoped.com/files/hamburg/large/7.jpg

<<Is their product still going to be developed and improved?>>

Irony much?