Omniture is one of (many) sites that do tracking for companies .. like
what your mouse moves over, how long it stays there, how long you view
each page, etc. etc.

Willl be Google acquisition list

For more http://www.omniture.com/

I've used Omniture a year or two ago and didn't really think it was worth the money. (I can't remember how much it was but using Google Analytics for free is a much more attractive option.)

To be honest, I don't believe they're doing anything that Google couldn't do by improving Analytics even only slightly. I think the only reason Google would acquire them would be to buy market share or simply wipe out another competitor....

Thanks Tony for the info.

Google already owns Urchin which at the time was expensive and in my opinion better than Omniture. Urchin is the core of todays Google Analytics. In addition to Google Analytics Google also owns Measure Map a geo based "analytics" solution.