Using Viewing Signals in Targeted Video Advertising

<< At a client, a video is received. The video includes one or more advertisement slots. The video is played back to a user. During the playback of the video, an impending advertisement slot is detected. One or more advertisements are requested for placement in the advertisement slot. The one or more advertisements are received and placed in the advertisement slot. >>

<< Today, most in-stream video ads are sold as flights against a certain number of available impressions (sometimes referred to as "avails"). The conventional advertisement viewing experience for video is largely pre-programmed without providing advertisers with any assurances that the users who view their videos are part of the audience targeted for the advertisement. Moreover, the conventional advertisement viewing experience fails to provide users with the ability to determine the kinds of advertising that they prefer to watch. In-stream video advertisements should be useful for users and not simply a way for advertisers to target users for advertisements. >>

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