"Google Inc's YouTube and Universal Music Group are in talks to create a premium online music video service, sources familiar with the situation said on Wednesday.

If they reach a deal, the service could mark a significant step forward in Google's attempt to generate revenue from YouTube, which it acquired for $1.65 billion in 2006.
...."

Reuter's article:
http://www.reuters.com/article/rbssTechMediaTelecomNews/idUSN0443453820090305

[moved from new thread "YouTube to launch music site with Universal"]

http://tech.yahoo.com/news/nm/20090409/wr_nm/us_google_universal

http://www.youtube.com/blog?entry=eBvG4YmrcV4
http://www.vevo.com (the site uses ASP.NET)

It's worth noting that the most popular videos on YouTube are music videos: http://www.youtube.com/browse?s=mp&t=a&cr=US&p=1

This should definitely be branded YouTube: Vevo to reinforce that this IS YouTube to users in my opinion. Otherwise Vevo might just fail like other companies with this idea, for example http://muzu.tv

YouTube could use their massive userbase to their advantage is they brand this right, however, one question; when can we use music in our videos again and generate free advertising for the Music Studios? :P