Not quite sure what to make of this, I was checking the article for more citations to illustrate the second paragraph here but didn't find too much:

<<While companies can become monopolies in the U.S. without breaking any laws, titans like Google often find rivals and regulators banding together to rein them in. Google got a taste of that last November, when the Justice Dept. pressured it to abandon an ad tieup with Yahoo! (...)

To head off further trouble, Google has launched a full-throttle public relations campaign that goes beyond just invoking its "don't be evil" mantra. Company officials are talking to advertisers, reporters, academics, and lawmakers to explain why, despite its commanding position, Google should be loved, not feared.>>
- Michael Orey, BusinessWeek, April 29, 2009
http://www.businessweek.com/magazine/content/09_19/b4130054599023.htm?chan=magazine+channel_what%27s+next

The goats mowing the lawn might be part of it.