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Google Tackles Mortgage Market With New Comparison Ads

BizAbh [PersonRank 10]

Friday, October 30, 2009
11 years ago2,032 views

<< Google has just debuted a new form of advertising called AdWords Comparison Ads — a special kind of ad that will prompt users to view a list of sponsored products in a structured format. To get started, Google is running the ads for queries related to the mortgage market, though it has plans to eventually expand beyond that. The ads are in a limited rollout for now, with only some users in some states seeing them. >>

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