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Google Tackles Mortgage Market With New Comparison Ads

BizAbh [PersonRank 10]

Friday, October 30, 2009
11 years ago2,032 views

<< Google has just debuted a new form of advertising called AdWords Comparison Ads — a special kind of ad that will prompt users to view a list of sponsored products in a structured format. To get started, Google is running the ads for queries related to the mortgage market, though it has plans to eventually expand beyond that. The ads are in a limited rollout for now, with only some users in some states seeing them. >>

Source 1: techcrunch.com/2009/10/29/goog ...

Source 2: adwords.blogspot.com/2009/10/i ...

[Content snipped. Please don't copy and paste entire articles from other blogs and try to make it clear when you're quoting another source by using quotation marks like "" or << >> – Tony]

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