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Vevo Launches Tonight  (View post)

Ionut Alex. Chitu [PersonRank 10]

Tuesday, December 8, 2009
14 years ago5,822 views

"In the beleaguered music industry’s latest bid to generate more money from its content, two top music labels on Tuesday will introduce Vevo, a Web site for music videos.

Vevo is co-owned by the Universal Music Group, Sony Music Entertainment and the Abu Dhabi Media Company. Vevo said Monday that it had signed up a third major music label, EMI Music, as a video provider, leaving only one holdout among the big four labels, Warner Music. Vevo said conversations with Warner were continuing.

Videos on Vevo will be hosted and streamed by YouTube, the video site owned by Google. The site will come online in the United States and Canada on Tuesday evening."

Philipp Lenssen [PersonRank 10]

14 years ago #

> The site will come online in the United States and
> Canada on Tuesday evening

Geoblocked for other countries?

hebbet [PersonRank 10]

14 years ago #

got the mail today:
In less than 24 hours, VEVO will be live on and! Are you ready?

Yesrterday we announced that EMI Music has joined Universal Music Group and Sony Music Entertainment in providing top-notch music video content to our service, enriching the deep catalog of videos you'll be able to enjoy very soon!

We'll have a slew of new videos for you to check out starting late tonight, including exclusive video premieres from some of the world's top artists.

While you're waiting for our launch, check out a few fun things we've cooked up on our blog, including a word from Kid Cudi, behind the scenes photos from an impromptu performance by Wyclef Jean and a gummi bear dance battle. Yes, you read that right.

As always, keep in touch!

VEVO on Twitter
VEVO on Facebook

Remember this day, as it will be your last without VEVO.

- Team VEVO

Jérôme Flipo [PersonRank 10]

14 years ago #

Do you guys have any insight/guess about the business model of Vevo? What will Google provide other than streaming tech and Google channels? Digital Rights Management (identify unauthorized copies and give owner various options)? Advertising platform? Social features?

Sorry for not searching this by myself but it ain't easy on Google mobile, even in real time :)

Mrrix32 [PersonRank 10]

14 years ago #

<<We're sorry, Vevo is not currently available in your country>>

They'll get money from the adverts, whether your in the USA, UK, France, Belgium, wherever, so why block us? [PersonRank 10]

14 years ago #

That's to bad, you can see how the website looks through But video's don't work then.

Above 6 comments were made in the forum before this was blogged,

Cookie Lee [PersonRank 9]

14 years ago #

[put at-character here]
   I trust Google Translate over ;)

Denny [PersonRank 0]

14 years ago #

Interestingly there are YouTube channels for VEVO which aren't geoblocked from what I can see.

Take this one for artist Yusuf (Cat Stevens): The one video plays here in the UK. Searching channels for VEVO brings up many more, which seem to play perfectly fine. Perhaps something they overlooked.

ldd [PersonRank 1]

14 years ago #

Long-time reader, second-time commenter.
Tell me what you guys want to see. I'm not particularly interested (I do live in Canada, but they don't have a lot of J-Pop songs on that site)

Here are some PrintScreen 'photos' that I took a couple of minutes ago.

Sidharth Dassani [PersonRank 1]

14 years ago #

I think its the music companies which would have forced this ridiculous geoblocking move. This is firing a shot at yourself. Long live youtube & piracy

mbegin [PersonRank 10]

14 years ago #

The sign-up page is down...

scjm [PersonRank 10]

14 years ago #

reminds me of

Philipp Lenssen [PersonRank 10]

14 years ago #

The official YouTube blog also posted an announcement:

<<Today we are happy to launch VEVO, a video site devoted exclusively to music and powered by YouTube. This new destination hopes to redefine the way people watch and engage with music online, as well as change the way the digital and music industries do business with each other. The partnership blends Google and YouTube's leading technology with material from a broad catalog of top artists from Universal Music Group, Sony Music and EMI. Check it out at and at>> [PersonRank 10]

14 years ago #

[put at-character here]Cookie Lee

Thanks for the tip!, didn't actually realize it would worked through Google Translate. I was able to navigate the whole website. I could not play video's ofcourse. Much faster then proxysites.

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