The Rich Get Richer – Not Necessarily So, Says this Algo team....

http://spectrum.ieee.org/feb06/2787

About the Authors
Filippo Menczer is an associate professor of informatics, computer science, and cognitive science at Indiana University, Bloomington. His research interests focus on intelligent systems for Web mining. Santo Fortunato is a postdoctoral research scholar at the Indiana University School of Informatics. His current research focuses on technological networks and the social dynamics of opinion formation. Alessandro Flammini is an assistant professor in the School of Informatics at Indiana University. His interests are mainly in the study of complex networks and in the physics of biopolymers. Alessandro Vespignani is a professor of informatics, cognitive science, and physics at Indiana University. He works on the theory of complex systems and networks.

yes, i remember this..

". It seems reasonable to conclude that search engines amplify such inequality among Web sites by the vicious cycle described above: popular sites become even more popular, while new pages are less and less likely to ever be discovered. "

yeah, there was a rebutall to his thesis somewhere too. I'll need to backtrack to that..