"Google is a media company – a dangerous one for conventional players. The Mountain View's next potential rival: Nielsen Media Research, the audience measurement company that has held a virtual monopoly in the sector for decades. And it shouldn't be surpirsing. Google's MO is information collection and research."

The full article is at:

http://www.webpronews.com/topnews/topnews/wpn-60-20060616GooglesNextRivalNielsenMediaResearch.html

(via Slashdot)