How do they plan to use this ?

Will the technique to deliver ads be similar to Adsense for Websites in other words powered by Keywords ?

i think they use animation for ads....if this happens it will slow down the loading page....

This isn't related to the topic, but does anyone here know what Google is doing to fix the "PERM_FAILURE: Message rejected for Sector 5 policy reasons" errors in Gmail? Nothing that Google has sent me has helped, so far, and the Help Center is remarkably UNhelpful.

I think they will use keywords, but they should also think about the time of broadcast, considering the audience target, stuff like that..