The Google blog is too chunky. Words, words, words, words. All we need to know is "Australian Froogle Launched". The entry titles are too ambiguous as well. Keep it simple. |
All you need is those words. But maybe there is a market for super slimmed down news. I would say: create such a site! |
For a longer rant on the Google blog take a look at... http://gugli.wordpress.com/2006/11/27/google-official-blog-dull-dull-and-dull/
:)
But I like the idea of an ultra-short blog giving nutshells only... maybe titles only!
"Pope visits Turkey. Turkey not impressed." |
God it's not that bad – it's only for reading, not to enjoy the design. To be honest, I dont think a "Google CPG" style blog would work. |
Mambo, the main point was not about the design but the content and the way it is conveyed. And it matters what and how _The_ Google Blog says: one can expect the main source to present and aggregate better. Why can the SEW blog link to an original post on BookSearch (http://www.slate.com/id/2153313/?nav=tap3), and why does the official post taste dry (http://googleblog.blogspot.com/2006/08/download-classics.html or http://googleblog.blogspot.com/2006/11/new-way-to-browse-books.html)
I think going further than mere product promotion, and bringing news first rather than last would mean a lot of difference (see the Tecnorati poularity of the blog). Or else, the blog should be renamed Promo/ Tutorial etc. to lower expectations.
Matt's, Philipp's blogs are blogs indeed: community, interaction, news with a perspective, mixture, relevance etc. As Google is getting bigger developing corporate communication (through blogs, _the_ blog too) is all the more needed, in my opinion.
|