are were about to hear " This game is sponsored by Google " when we'll buy (and of course, play) new games? maybe..

<< Google is apparently looking to move its advertising business into the realm of video games. CNN Money reports that Google Inc. is in talks to acquire Adscape Media Inc, a closely held San Francisco firm who has developed technology that allows for the placement of ads over the Web in video games. >>

mmorpg.qj.net/Google-ads-in-games-/pg/49/aid/80145
[CNN source (WSJ seems to be behind the reg-wall): http://money.cnn.com/2007/01/20/technology/google_adscape/ -Philipp]

im really anxious to see it :P