New Search Traffic Trends Unveiled!
http://google.blognewschannel.com/archives/2007/01/29/yahoo-growing-slightly-faster-than-google/
http://www.marketwire.com/mw/release_html_b1?release_id=206586
Are Yahoo SERPs becoming MORE relevant – or – Is Google getting LESS relevant????? |
Like Nathan's article says, Google gained more users than Yahoo. You could express the same figures this way:
Yahoo increased its market share from 100.0% to 130.1% of what Yahoo had last year, an increase of 30.1%.
Google increased its market share from 175.2% to 214.8% of what Yahoo had last year, an increase of 39.6%. |
Hmm, that doesn't sound very clear. Let's put it another way: 22.6% of a big thing is bigger than 30.1% of a smaller thing.
Another angle: Google now has a 50.8% share of searches, Yahoo has 23.6%. So, in the future it's mathematically impossible for Google to double their share, but it is possible for Yahoo to do so. It's not a problem to be in Google's position, it's a good thing for them. |