From the news article linked below:

"Advertisers using Google AdSense are seeing a new option for reaching customers: print newspapers."

Link:
http://www.betanews.com/article/Google_Adds_Print_Option_to_AdSense/1178734297

And Marketing Pilgrim Blog has three screenshot too:
http://www.marketingpilgrim.com/2007/05/first-look-google-print-ads-now-part-of-adwords.html

"Advertisers using Google AdSense are seeing a new option for reaching customers..."

Sorry, but the advertisers use AdWords. AdSense is for publishers.

But the error exists in the referenced article.

The blog sharing screenshots uses the term AdWords.