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Google YouTube/ EMI deal

Philipp Lenssen [PersonRank 10]

Monday, June 4, 2007
17 years ago2,317 views

Google sent a press release about Google/ YouTube and EMI Music striking a deal:

<<EMI Music – one of the world’s leading global music companies, Google and YouTube, the leader in online video – today announced a landmark agreement which will give YouTube users unprecedented access to authorized videos and recordings from EMI Music artists, including those featured in user generated content.

   “With this deal, all four of the world’s major music companies are now official YouTube partners,” said Chad Hurley, CEO and Co-founder of YouTube.

(...)

YouTube users will now be able to enjoy professionally-produced music videos from their favorite EMI Music artists including David Bowie, Coldplay, The Decemberists, Fat Boy Slim, Gorillaz, Lily Allen, Norah Jones and YouTube Video Award winners, OK Go and Sick Puppies. Moreover, as part of this agreement, EMI will make authorized video content available to YouTube for the first time, helping artists to reach and interact with a new audience while enhancing the entertainment experience on YouTube.

EMI Music has agreed to work with YouTube and Google to develop business models in which the YouTube community will be able to access user generated content featuring EMI-owned and copyrighted audio and video works. EMI Music will use YouTube’s industry-leading content management tools which feature a content identification and reporting system that will help EMI track and monetize its content and compensate its artists. YouTube’s content management tools also give EMI Music the ability to request the removal of EMI’s copyrighted content from YouTube.>>

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