Thursday, December 29, 2005
Graphics Ads or Not on Google?
Google’s Marissa Mayer
Danny Sullivan of Search Engine Watch
has the run-down
on the recent AOL/ Google/ ad banners
debate with statements from Google’s Vice President, Search Products & User Experience,
- On the personalized homepage, graphic ads may be possible in mid-term.
- On the non-personalized Google homepage there will be no ads because they couldn’t possibly be targeted (you didn’t search for anything, and you’re not logged in, so Google can’t know what you would want).
- On search results, plain graphic banners are out, but graphically spiced up ads or other ad units may be an option (e.g. an AOL icon next to an ad).
Also, we know that Google is now sometimes using certain graphical holiday icons on some searches. And of course they’re allowing graphic ads on AdSense (ads on other sites) for a long time. The devil is in the details, as John Battelle – who also had a talk with Marissa – says in his Searchblog. Marissa told him, “with banner ads we are comfortable saying that they will not appear on the home page and that they will not appear on the result pages.” And: “Gmail and Google News werent thrown out (as examples). What we actually agreed to and committed to in the contract [with AOL] is that we would experiment with showing banner ads on properties where we think they are more suitable.”
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