Other clients referenced in the NetBooster PDF include German TV channel Sat1. However, snooping around the official Sat1.de homepage I found the name of another SEO company; SoQuero. According to comments contained within the Sat1 HTML source, SoQuero was responsible for delivering “indexable” search results (Google lists over 50,000... strangely, again with a focus on cars and used cars). This practice is often used by spammers and pollutes the organic search results, because rarely will a user who clicks on a search result want to land on yet another result.
Update: SoQuero contacted me and asks me to clarify their view on the Sat1 search results issue:
“The technology used on quicklinks.sat1.de represents search queries which users submit on the internal Sat1 site search.
On this basis, the software we use for this searches the Sat1 website, algorithmically showing the top-ranked search results. These are the basis of the pages which can then be crawled by search engines.
If you analyze the pages you will certainly notice that the pages are not exclusively covering the topics “cars and used cars,” but every other area on the website as well (mirroring the search user behavior on the site).
At other big German portals, like Spiegel.de, there’s also no spamming just because Google knows and indexed approximately 1,580,000 pages on this domain. The same is true for portals or news pages which allow e.g. their archives to be crawled by search engines.”
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