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Monday, July 31, 2006

Google Click-fraud Settlement

PC World wraps up the recent click-fraud settlement:

When an Arkansas judge gave final approval to the US$90 million settlement, all but several hundred Google advertisers tacitly forfeited their right to sue the company over click-fraud instances dating back to Jan. 1, 2002.

Along the way, Google admitted to no wrongdoing or liability, made no formal commitments to improve its click-fraud detection mechanisms and will only have to pay a third of the settlement in cash – all for plaintiffs’ attorney fees – while the rest will take the form of future credits for advertisers.

Google Trends China

Search statistics tool Google Trends is now available in Chinese.

[Via Google Labs and Hermon.]


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