You can now apply to become a beta tester for Google’s new Website Optimizer program. The Website Optimizer allows you to optimize your landing pages – those pages that users reach when they click your site within e.g. organic search results or AdWords – for better conversions. For example, when you sell something on your landing page, you can experiment with 3 different headlines (“buy this...” vs “buy now!!” vs “wanna buy?”) and 3 different product illustrations, and let Google’s Optimizer prepare reports on results for you (see screenshot).
[Hat tip to Mambo!]
GmbmG – “Give me back my Google” – is an unofficial, Google-powered search tool that aims to show Google results “without the annoying affiliate links” or comparison engines. Basically, whatever you enter will be forwarded to a Google search with lots of sites (like eBay or Kelkoo) excluded. [Via John Battelle.]
There’s a new feature over at Cover Browser: an RSS feed displaying a random daily comic book cover.
Chris Riley reports that he saw an auto-update to his Internet Explorer Google Toolbar with a sneaky message: when Google informs you of the change and you close their alert with “OK”, you’ll automatically confirm a checkbox in the alert that makes Google your default search engine (and allows Google to manage changes, whatever that means).
I can’t confirm Chris’ report, so I can’t tell if it’s sneaky indeed! Did anyone else get the same?
I love my local subway station...
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