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Friday, May 18, 2007

Friday Rumor: Google + FeedBurner?
By Tony Ruscoe

Vecosys reports that Google could be buying FeedBurner in a deal that other sources are saying could be worth around $100 million.

Not only would this deal allow Google to provide better stats for feeds – which they could then integrate into their new version of Google Analytics – but they could also allow users to more easily include AdSense (or DoubleClick) ads in their feeds and provide better support for Blogger and all their other services which produce RSS or Atom feeds.

Personally, I’ve always thought FeedBurnder would be more suited to Yahoo! but if this acquisition actually goes ahead for Google, it could very valuable to their service offerings.

[Via Techmeme.]


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