The bigger change in this roll-out is the related videos feature; when you hover over certain parts of the video (which may happen accidentally), an array of related videos pops up at the bottom, represented by video stills. Clicking a thumbnail seamlessly opens the new video in the same player. This change might ensure that people stay longer and longer on embedded YouTube content, jumping from clips they wanted to see to clips they didn’t even know existed. As soon as ads are rolled out into embedded YouTube content – something we can be quite certain will happen one of these days as a good way for YouTube/ Google to create revenue from all the free hosting they provide – this will also be a way to expose viewers to more ad time than before.
Whenever changes like these are rolled out, the pros and cons for blogs and other websites to outsource their video content become more visible. On the pro side, you don’t pay any hosting costs, the videos are easy to integrate, and whenever the player is optimized, the optimization rolls out without you having to tweak your code. On the con side, you’re also opening up your website to changes which you never specifically approved (other than all the general legal approvals you give a site by agreeing to their Terms of Service). If one day you decide that all the interface changes, or ads YouTube rolls out, are becoming too distracting for your visitors, the burden of replacing all embedded code and finding another host (if you kept your video files in the first place!) lies on you.
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