Friday, August 10, 2007

SEO Speak Translated: The Real SEO Glossary

Tadeusz Szewczyk is a freelance search engine optimizer, blogger at the SEO 2.0 blog and journalist. Born in Poland, he’s living in Germany for two decades now.

In the SEO industry agencies, experts and even bloggers have adopted a special mode of speech not to say slang that might be misunderstood by outsiders like clients, website visitors or the general public. To help you understand what search engine optimization experts really mean I devised this real glossary of SEO speak:

What they say...	What they mean...
We offer Search Engine Optimization/SEO	We assume you are the Google bot and want you to index this page for both keywords
We offer Search Engine Optimisation	Our SEO company is based in the UK
Guaranteed top positions	We place Google Adwords for you
We do SEO, SEM, PPC to increase your ROI	We do not want you to know what we do
We stick to the Google Webmaster Guidelines	We only break them in a way that we assume Google won’t notice
We tell you how to make money online	We want you to click on our ads
10 ways of making money online	Those are our 10 affiliates, please click on the respective undisclosed ads
We offer social media optimization	We got several accounts banned at Digg
We offer link baiting services	We want to put those drunk naked ladies video on your site
Our network	Our link farm
Authority sites	Sites that do no SEO
Black hat SEO	We do anything to get rich quick, even if your site gets banned
White hat SEO	We only cheat Google where we have to, others do it too, come on!
We optimize for Google, Yahoo, MSN, Ask	If we fail in Google you still have to pay
Search Engine Submission	We need your mail address, those guys offered us $$$ for each 1000 verified addresses
Partners	People we never heard of until we exchanged links
PageRank optimization	Sorry, we just started doing SEO and do not have a clue
SEO India	We offer 1000 links for 30$
Alexa optimization	All our employess have the Alexa Toolbar installed, it really works!

If you have SEO terms that you do not understand feel free to ask me in the comments!

SEO Speak Translated: The ... by Tadeusz Szewczyk | Comments (17)

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