How does this new service connect to Google’s recently approved acquisition of DoubleClick? The Wall Street Journal writes:
Google developed Ad Manager itself and says that it will serve Web publishers with small- to medium-size sales forces, while DoubleClick’s services are suited for higher-end ad-sales operations. Some industry executives have speculated that Google will eventually make DoubleClick’s ad-serving services free. A Google spokesman says the company has no immediate plans to make DoubleClick products free.
Google Ad Manager seems to have been in development at Google at least since late 2006; that was when co-editor Tony Ruscoe discovered the service code-named “GAM” (though it was only on February 21st this year that he learned the abbreviation meant “Ad Manager”).
[Thanks TechForNovices and Tony! Image by Google.]
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