Previously only available as a feature within Google AdWords, anyone can now use it on its own “to increase the value of your existing websites and traffic without spending a cent.”
The Website Optimizer Blog Team have also launched The Official Google Website Optimizer Blog to accompany the product.
Also announced by the Google Analytics Blog is that Urchin has graduated out of beta too. Urchin is similar to Google Analytics – it allows you to report on your website traffic – except it needs to be hosted on your own servers rather than Google’s.
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