The idea of Google Fast Flip is that by preloading lots of static images, article browsing is as fast as flipping through a stack of paper. Google says “One problem with reading news online today is that browsing can be really slow. A media-rich page loads dozens of files and can take as much as 10 seconds to load over broadband, which can be frustrating. What we need instead is a way to flip through articles really fast without unnatural delays”. Google’s single animated ad to the right side is loaded dynamically for every page, and rather quickly. On the downside, text of the images can’t be (Ctrl+F) searched, copied and so on, and enlarging the font is suboptimal. Sometimes, headlines are cut off due to Google’s image cropping. Some obvious features, like address auto-completion when mailing an article when you’re logged in, are missing.
All in all it’s an interesting experiment, probably not aimed at anyone doing structural research on any particular news topic, but rather to serve as an alternative type of Google News frontpage... to get a quick idea of what happened around the world (or more specifically, of what the – mostly US based, English – newspapers decided to highlight among all the things happening). The service has its share of accessibility problems, but I still found using the left and right arrows on the keyboard to move sideways through these semi-random articles of a specific category a fun way to discover some news items.
Google’s Fast Flip FAQ mentions that Google’s captures the images from “partners’ websites”, while the frontpage topics “are generated automatically by rising stories in the news.” Which sources does Google decide to include? I’m counting 39 sources linked from the FAQ: BBC News, Billboard, Business Week, Center for Investigative Reporting, Center for Public Integrity, Christian Science Monitor, CosmoGirl, Cosmopolitan, ELLE, Esquire, Fast Company, Foreign Policy, FRONTLINE, Good Housekeeping, Harper’s Bazaar, House Beautiful, Marie Claire, Men’s Journal, National Review Online, New York Times, Newsweek, Popular Mechanics, ProPublica, Quick & Simple, Redbook, Salon, Seventeen, Slate, Smithsonian, SPIN, TechCrunch, Technology Review, Teen, The Atlantic, The Daily Beast, The Daily Green, Us Magazine, Veranda, and Washington Post. Google points news publishers to their general news publishers help pages, though there’s no specific entry showing up when doing a search for fast flip. Google tells Times Online that “the majority” of money made from the ads will be given to publishers who signed up with the site. If this type of news reading catches on it turns (already powerful) Google into a proxy – a channel between your browser and the website with the potential for the channel owner to exert additional market control.
[Thanks Jérôme and Dpic!]
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