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Tuesday, December 15, 2009

Google to Become Search Provider at Russian Portal Mail.ru

Yakov writes:

The deal that Mail.ru was going to replace its default search engine Yandex is now confirmed. Mail.ru has announced that Google will power web search and search ads on Russia‚Äôs leading online portal Mail.ru from January 2010. In spite of the fact that Google will be used on Mail.ru as “white label” (i.e., without mentioning Google brand), Google will immediately reach about 40 percent share of the Russian search market and significantly increase its contextual advertising revenues in Russia. The Russian contextual advertising market is estimated at $400 million in 2009.

Yakov adds that, according to LiveInternet.ru, “Mail.ru currently holds 10% search market share in Russia, behind Google with 23% and Yandex with 58%”.

[Thanks Yakov!]

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