Google Blogoscoped

Monday, June 9, 2003

Optimizing Outside Links

Jill Whalen, specialized in search engine optimization since 1997, on optimizing a site for keywords:

“There are two parts to the equation. The first depends on whether your pages are truly optimized as best as they can be for the given keyword phrase. (...) If you’ve eked out every available keyword spot within the copy, the next step is to see if you might be able to place your keyword phrase into the internal links that point to the optimized page.

The second part of the equation is the addition of as many high-quality outside links that also utilize your keyword phrase. (...)

The best way to get real links — the ones that really and truly mean something to you in terms of traffic they will bring and improved link popularity — is to create a site that is worth linking to. It’s not easy, nor is it something that can be done overnight. (...)

[People] link to sites that provide great information and that seem to be an authority in their field. To become an authority, you need to prove that you know what you’re talking about.”
– Jill Whalen, Optimized Copy Still Not Ranking Well (High Rankings’ Advisor Newsletter), 2003-06-09

Generonym Google

“Google’s lawyers don’t like it, but the search engine’s name has become a generonym, a brand name that people use as a generic word for searching. The word Google itself is a neologism, a variation on the huge number, a googol.

Neologisms are newly invented words, or existing words that are combined to create a word with a new meaning. (...)

We’ve seen Googlewhacking, Googlebombing, and even Googlewashing. Other Google-related neologisms include its widely discussed algorithm called PageRank (PR), and its monthly index update is called the Google dance.”
– Chris Sherman, SearchDay Newsletter #546 - To Google, and Other Internet Neologisms, 9 Jun 2003

Generation G

Aging Beatniks and Baby-boomers. Forgotten Hippies and Yuppies. Punk, Post- and Retro-Punk, and Coupland’s Generation X, dissolving into history books. Recently, Generation Y — the Millennials, the Echo Boomers.
Or is it the Google Generation; Generation Google?

“One day my young daughter came home with a school project to research. I led her over to our Encyclopedia Britannicas and started flipping through indexes to find what she was looking for. (This, of course, was the magic moment when I, The Great Father, was going to show my daughter the value of a good encyclopedia, just like the good old days when I was a kid).

Ten minutes later, we hadn’t found what we were looking for. So my daughter walked over to the family PC and typed her query into the Google search engine.

The answer appeared in 15 seconds.”
– Patrick Lannigan, Welcome to Generation Google, Summer 2002

“Tragically, the generation that swears by Google simply doesn’t have a clue how, when or where to apply, what kind of jobs are available and what they can expect.”
– Sweta Ramanujan & Vishwas Kothari, Brave young ones say no to defence (Pune Newsline), June 8, 2003

The ’Google generation’ can locate any amount of information, but lacks the skills to evaluate the results of searches and to identify what is important and what can be discarded”
– Anne Clyde, A Quarter-Century Of ’Online’ (InfoTech), Number 5, June 2002

“By crossing Karl Marx with the Cluetrain Manifesto, [twentysomething Spanish IT contractor who frequents Pyongyang] Cao de Benos convinced [Democratic People’s Republic of Korea] cultural officials that to garner support from the Google generation, an amateur site beats no site at all.”
– Paul Boutin, Kim Jong-il’s fanboy home page (Slate), January 13, 2003

“As information provision increasingly becomes a commercial activity, he believed strongly that libraries should reinvent themselves so as to remain relevant to the ’Google’ generation. With the age of the scholar-librarian now more or less over, the profession is now dominated by other considerations.”
Times Online

“But young Americans have a message for marketers, demographers and generation experts, all eager to decode the minds of today’s teen-agers and early 20-somethings.

’Don’t call us anything,’ says Utarra Bongu, a 20-year-old sophomore at Northwestern University in suburban Chicago. ’We’re much more diverse than any other generation - culturally and with what we’ve been exposed to. (...)

Mike Nam, a 20-year-old computer engineering major at Northwestern, likes one nickname he heard when he went to high school in Korea: ’Gen N,’ or Generation Net, a moniker for a group that has grown up with technology.

But whichever labels happen to stick, he thinks history will treat his generation kindly.”
Up-and-comers shun generation label ’Gen Y’ (The Associated Press)


So maybe then, it’s “Generation G”.

“G" for “Go look it up yourself”.


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