The Google brand is so popular you can find pretty much any combination of its first letter replaced with another:
Loogle: Loogle, for “Logical Hard Disk Google”, a reasonable proposal:
“Sure, Windows comes with the ability to search text files and such for text strings, but it takes forever, and God knows how I phrased what I wanted to say, and whether I spelled it correctly the first time around. Why can’t the operating system be organized topically? Why do Windows folders have to leave as few clues as to their contents as manila envelopes in a dusty filing cabinet?
What I really need is a Local Disk Google engine, or Loogle, with the searching brainpower of its engine to Googlify everything locally on my PC.”
– RayfordSteele, Loogle (Halfbakery), Jun 26 2003
“Mystical experience is the intersection of transcendent wisdom and a funny hat. Being inducted into the 22nd Circle
of the Masonic Rite, in the inner chamber, with mystic chants, holy incense, and the funny hat, puts you
into the proper cognitive space to receive the secrets of the ascended masters. As the adepts intone the
ancient rhyme, your psyche recognizes the presence of an opportunity to ascend and trips you into the mystic-experience body-stone that makes you hungry for more. Its the funny hat that does it.
That same Wisdom as scanned and OCRed text found via a Google search, accompanied by wry commentary
that milks the ancient rhyme for cheap laughs, aint gonna lift you into any mystic ecstasies.”
– Cory Doctorow, The Rapture of the Geeks - Funny Hats, Transcendent Wisdom, and The Singularity [PDF], from the yet unpublished Spring 2003 issue of Whole Earth*
*Whole Earth is the successor of the Whole Earth Catalog, first published in 1968 by Stewart Brand, originally inspired by R. Buckminster Fuller’s vision. Also see the Whole Earth Millenium Catalog.
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